scope & team.
Scope of Work
Organic & Paid Social Media
Creative Direction
Who's on the Project
Kristen Knoblauch Senior Graphic Designer
Nickki Mauceri Senior Account Manager
Nicole Introcaso Vice President
who's Dickinson’s?
Dickinson’s creates skincare made with more genuine witch hazel than any other brand, sustainably harvested in New England for over 150 years. Using an exclusive, USP-approved distillation process, the brand delivers highly effective witch hazel skincare rooted in tradition, trust, and science.
the who.
The brand serves a wide audience, from teens to adults, with a strong focus on Gen Z and Millennials across social platforms.
Dickinson’s personality is playful, friendly, and educational, balancing skincare credibility with an approachable tone.
Visually, the brand leans into nostalgia to create familiarity while still feeling fresh and modern.
the what.
Creative direction for Dickinson’s social media, including visual strategy and photography direction.
Developed education-focused social content through motion graphics, visual design, and photoshoot direction, executing strategic concepts from ideation to final assets.
Worked alongside the account managers to align creative execution with brand strategy.
the why.
The goal was to refresh the social feed to feel more relatable to Gen Z and Millennial audiences while educating on a commonly misunderstood ingredient.
We developed a bright, color-forward visual system, anchored in pinks and yellows, to highlight hero products and energize the feed.
Through motion graphics and playful layouts, product education became engaging, accessible, and visually compelling.
