scope & team.
Scope of Work
Organic & Paid Social Media
Email Marketing
Creative Direction
Who's on the Project
Kristen Knoblauch Senior Graphic Designer
Nickki Mauceri Senior Account Manager
Rebecca Masson Senior Account Manager
who's Pickerfresh?
Pickerfresh offers bold, vibrant pickled vegetables made from produce harvested and jarred within just 24 hours. Working with over 4,000 family farms in Turkey, the brand delivers crisp, non-GMO products with no preservatives or artificial colors, rooted in Mediterranean tradition and flavor.
the who.
Pickerfresh speaks to a wide audience looking for easy, flavorful ways to elevate everyday meals, or enjoy a healthy snack straight from the jar.
The brand is fresh, playful, and bold, celebrating versatility and bright flavors across recipes and occasions.
Mediterranean heritage and family tradition shape the brand’s story, influencing both product development and visual storytelling.
the what.
Creative direction across organic social content, paid ads, and email marketing.
Developed standout campaign moments, including custom pickle-themed holiday sweaters used in creator partnerships and seasonal content.
Worked alongside the account manager to translate social strategy into cohesive, on-brand creative across platforms.
the why.
The goal was to elevate Pickerfresh’s digital presence and create a consistent, recognizable brand system across all platforms.
We focused on recipe-driven content, everyday usage moments, and bold visuals to showcase how the product fits naturally into daily routines.
Through bright color palettes, cohesive graphics, and storytelling rooted in freshness and heritage, the brand now feels confident, flavorful, and unified across digital touchpoints.
email marketing
trade show merch
Created bold, product-driven trade show merchandise including apparel and stickers, using playful messaging and QR integration to drive engagement and support the launch of new products.
seasonal merch
Developed holiday merchandise for creator gifting, including both brand-forward and product-specific designs to support seasonal campaigns and drive awareness for new launches.
community moments
Designed a “#1 Fan” merchandise piece to support a creator generating millions of views, leveraging organic momentum through thoughtful product gifting and branded engagement.
