scope & team.
Scope of Work
Organic & Paid Social Media
Creative Direction
Who's on the Project
Kristen Knoblauch Senior Graphic Designer
Nickki Mauceri Senior Account Manager
who's Schär?
Schär Gluten Free creates high-quality gluten-free products for everyday moments. Their mission is to help those with gluten sensitivities feel included. Because food should bring people together, not set them apart.
the who.
The brand speaks to individuals with gluten allergies who crave both flavor and freedom in their food choices.
Schär’s personality is bold, playful, and passionate, grounded in quality and creativity. Their visuals are vibrant and expressive, like the people they serve.
the what.
Creative direction for Schär’s social media: content strategy, visual design, and photography direction.
Our goal was to refresh the brand’s look with bolder colors, better graphics, motion graphics, and product usage and recipe-driven visuals.
Worked alongside the account manager, who handled user generated content and platform coordination to bring the content to life.
the why.
The goal was to upgrade the organic social presence, making it more vibrant, modern, and true to Schär’s bold identity.
We leaned into food-forward imagery and colorful graphics to show that gluten-free can still be fun, exciting, and delicious.
By enhancing what already existed in their brand guidelines, the result felt bright, confident, and creatively consistent with the Schär voice.
the outcome
Product launch content played a key role in driving demand, with social influence contributing to high-performing launches and rapid sell-outs.
