scope & team.
Scope of Work
Organic Social Media
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Who's on the Project​
Kristen Knoblauch Senior Graphic Designer
Nickki Mauceri Senior Account Manager
Rebecca Masson Senior Account Manager
who's HealthyCell?
HealthyCell is a science-backed supplement brand redefining how vitamins work. Using their ultra-absorbable MicroGel™ technology, nutrients are delivered directly to the cells in a cleaner, more effective way. No pills, no powders, no fillers.
the who.
HealthyCell speaks to people already invested in living healthier lifestyles, those who value science, innovation, and results.
The brand’s voice is educated, friendly, and direct, communicating complex science in a way that feels accessible and BS-free.
Visually, the colorful MicroGel takes center stage, representing a new wave of wellness rooted in innovation and simplicity.
the what.
Organic social media content supporting product education, launches, and brand evolution.
Developed motion graphics and visual assets for product and branding launches, pushing creative boundaries within organic content.
Worked alongside the account manager and the internal HealthyCell team to align content with brand strategy and guidelines.
the why.
The goal was to use organic social media to clearly educate audiences on what makes MicroGel different from traditional pills and powders.
We focused on highlighting the technology itself, using clean layouts, motion, and color to showcase absorption, function, and benefit.
By balancing white, science-forward design with vibrant pops from the MicroGel, the final content feels innovative, trustworthy, and visually engaging, true to HealthyCell’s mission.
