scope & team.
Scope of Work
Organic & Paid Social Media
Creative Direction
Who's on the Project
Kristen Knoblauch Senior Graphic Designer
Nickki Mauceri Senior Account Manager
who's SweeTango?
SweeTango is a “not your ordinary apple" variety, a cross between Honeycrisp and Zestar, known for its sweet, crisp, and zesty flavor. Introduced in 2009, this seasonal apple is anything but “just another apple,” earning its reputation as a standout during early fall across the U.S. and Canada.
the who.
SweeTango speaks to everyone, from kids to adults, inviting all ages to experience an apple that truly stands apart.
The brand is playful, bold, and friendly, built on the belief that life’s too short for bad apples.
Visually, the brand leans heavily into vibrant imagery of the fruit itself, emphasizing flavor, texture, and memorability.
the what.
Creative direction across social media and paid advertising to reestablish and grow the brand’s digital presence.
Led a full refresh of the social platform, honoring previous creative while introducing a new, elevated direction.
Worked alongside the account manager to conceptualize and execute memorable, brand-forward content.
the why.
The primary goal was brand awareness, introducing SweeTango as a “not your ordinary apple” in a crowded category.
We focused on differentiation through bold color, energetic visuals, and unexpected concepts that stood out from conventional apple marketing.
The result is a vibrant, memorable identity that matches the apple’s extraordinary taste while also supporting retail velocity.
